A newly launched organic brand by Carter’s. I helped build this brand voice to feel more elevated and sophisticated with a focus on sustainability through organic fabrics, recycled packaging, heirloom-quality pieces and neutral colors that can easily be passed down from one baby to the next.
We sold $1M in our first month, and another million in our second month.
Featuring existing and new pods with features on limited edition styles ~ collab with the Copy Manager.
SOCIAL
Sustainable Easter insta story ~ collab with the Copy Manager.
PRODUCT COPY
Organic Cotton Gauze Overall Jumpsuit
Soft, natural, and crafted of 100% certified organic double-layered cotton gauze, this sweet one piece is a Little Planet™ signature style. It's thoughtfully designed in neutral, earth-friendly colors for a truly sustainable piece that passes down easily from baby boy to baby girl, and on.
Crafted in the purest organic fabrics and sustainable materials, Little Planet is a return to simplicity. Thoughtful essentials and timeless pieces to gift or to hold on to.
Certified organic by the Global Organic Textile Standard (GOTS)
Three-button design
Sleeveless
Side pockets
Faux wood buttons that are safer for baby (no splintering or breaking in the wash)
100% certified organic cotton double gauze
Thoughtfully designed with minimal packaging sourced from recycled materials
Organic Cotton Wrap Sleep & Play
Wrap baby up in soft, certified organic cotton rib. Meet the Little Planet™ sleep & play. The snug fit cuddles baby, while the soft, stretchy organic cotton is gentle on delicate skin. These signature pieces are thoughtfully made without built-in gripper footies — that way baby can grow, stretch out and wear it for longer (and because we haven't found a way to make sustainable grippers... yet!)
Crafted in the purest organic fabrics and sustainable materials, Little Planet is a return to simplicity. Thoughtful essentials and timeless pieces to gift or to hold on to.
Certified organic by the Global Organic Textile Standard (GOTS)
Wrap style gives baby a snug, cuddly fit
Strong snaps from chin to ankles
Super soft organic ribbed binding
Banded cuffs
100% certified organic cotton rib
Thoughtfully designed with minimal packaging sourced from recycled materials