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A newly launched organic brand by Carter’s. I helped build this brand voice to feel more elevated and sophisticated with a focus on sustainability through organic fabrics, recycled packaging, heirloom-quality pieces and neutral colors that can easily be passed down from one baby to the next.

We sold $1M in our first month, and another million in our second month.

 

EMAIL

Featuring existing and new pods with features on limited edition styles ~ collab with the Copy Manager.

 
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SOCIAL

Sustainable Easter insta story ~ collab with the Copy Manager.

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PRODUCT COPY

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Organic Cotton Gauze Overall Jumpsuit

Soft, natural, and crafted of 100% certified organic double-layered cotton gauze, this sweet one piece is a Little Planet™ signature style. It's thoughtfully designed in neutral, earth-friendly colors for a truly sustainable piece that passes down easily from baby boy to baby girl, and on.

Crafted in the purest organic fabrics and sustainable materials, Little Planet is a return to simplicity. Thoughtful essentials and timeless pieces to gift or to hold on to.

  • Certified organic by the Global Organic Textile Standard (GOTS)

  • Three-button design

  • Sleeveless

  • Side pockets

  • Faux wood buttons that are safer for baby (no splintering or breaking in the wash)

  • 100% certified organic cotton double gauze

  • Thoughtfully designed with minimal packaging sourced from recycled materials

 
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Organic Cotton Wrap Sleep & Play

Wrap baby up in soft, certified organic cotton rib. Meet the Little Planet™ sleep & play. The snug fit cuddles baby, while the soft, stretchy organic cotton is gentle on delicate skin. These signature pieces are thoughtfully made without built-in gripper footies — that way baby can grow, stretch out and wear it for longer (and because we haven't found a way to make sustainable grippers... yet!)

Crafted in the purest organic fabrics and sustainable materials, Little Planet is a return to simplicity. Thoughtful essentials and timeless pieces to gift or to hold on to.

  • Certified organic by the Global Organic Textile Standard (GOTS)

  • Wrap style gives baby a snug, cuddly fit

  • Strong snaps from chin to ankles

  • Super soft organic ribbed binding

  • Banded cuffs

  • 100% certified organic cotton rib

  • Thoughtfully designed with minimal packaging sourced from recycled materials