PORTFOLIO
I’ve been copywriting and creating content with major brands for more than 8 years.
My words spring from a passion for sharing stories and a love for weaving results-driven strategies into authentic brand messaging.
SOCIAL
Denim & astrology ~ an unexpected duo destined for greatness. ➵☉
☾*✴⋆ A celestial insta story…
…featuring each astrological sign ☪*⋆
✴✩* paired with its true blue OshKosh style…
…like outfit recommendations from the stars. ☄*✴⋆
♡ A fun collab with the OshKosh copywriter.
PRODUCT COPY
Classic Denim Jacket
A classic denim jacket never goes out of style. This one's made of 100% cotton genuine denim with snaps for easy layering, plus a sky blue wash to give it that cool, authentic vibe.
Snap-front design
Functional pockets
Classic detailing & stitching
B'gosh washed for softness
100% cotton denim
Skinny Stretch Denim Overalls
Classic OshKosh denim made super cool with raw hems, porkchop pockets, and a hint of stretch to keep this skinny fit comfy. As always, adjustable straps give her the perfect fit.
Adjustable shoulder straps
Genuine metal hardware
Classic Vestbak™ detail
Functional pockets
Added stretch
Raw hems
Skinny fit
98% cotton, 2% elastane denim
A newly launched organic brand by Carter’s. I helped build this brand voice to feel more elevated and sophisticated with a focus on sustainability through organic fabrics, recycled packaging, heirloom-quality pieces and neutral colors that can easily be passed down from one baby to the next.
We sold $1M in our first month, and another million in our second month.
Featuring existing and new pods with features on limited edition styles ~ collab with the Copy Manager.
SOCIAL
Sustainable Easter insta story ~ collab with the Copy Manager.
PRODUCT COPY
Organic Cotton Gauze Overall Jumpsuit
Soft, natural, and crafted of 100% certified organic double-layered cotton gauze, this sweet one piece is a Little Planet™ signature style. It's thoughtfully designed in neutral, earth-friendly colors for a truly sustainable piece that passes down easily from baby boy to baby girl, and on.
Crafted in the purest organic fabrics and sustainable materials, Little Planet is a return to simplicity. Thoughtful essentials and timeless pieces to gift or to hold on to.
Certified organic by the Global Organic Textile Standard (GOTS)
Three-button design
Sleeveless
Side pockets
Faux wood buttons that are safer for baby (no splintering or breaking in the wash)
100% certified organic cotton double gauze
Thoughtfully designed with minimal packaging sourced from recycled materials
Organic Cotton Wrap Sleep & Play
Wrap baby up in soft, certified organic cotton rib. Meet the Little Planet™ sleep & play. The snug fit cuddles baby, while the soft, stretchy organic cotton is gentle on delicate skin. These signature pieces are thoughtfully made without built-in gripper footies — that way baby can grow, stretch out and wear it for longer (and because we haven't found a way to make sustainable grippers... yet!)
Crafted in the purest organic fabrics and sustainable materials, Little Planet is a return to simplicity. Thoughtful essentials and timeless pieces to gift or to hold on to.
Certified organic by the Global Organic Textile Standard (GOTS)
Wrap style gives baby a snug, cuddly fit
Strong snaps from chin to ankles
Super soft organic ribbed binding
Banded cuffs
100% certified organic cotton rib
Thoughtfully designed with minimal packaging sourced from recycled materials
OEKO-TEX VIDEO
BABY REGISTRY LANDING PAGE
PRODUCT COPY
3-Pack Farm Animal Bodysuits
Sweet baby essentials made with all the details baby needs. From Just One You® made by Carter's, these must-have black + white bodysuits are thoughtfully designed with strong snaps to keep up with wear, wash, repeat, and overlapping shoulders to make wiggly changes easier. Plus, they're made entirely of soft, breathable, stretchy cotton rib for an all-day comfy fit. Pair 'em with matching 2pk pants for instant, adorable outfits!
3-pack
Short sleeves
Strong snaps keep up with wear, wash, repeat
Expandable shoulders for easy over the head
Cute farm animals print, stripes + solid heather gray
Certified STANDARD 100 by OEKO-TEX
3-Piece Floral Converter Nightgown
Thoughtfully made with all the details baby needs, this converter gown set from Just One You® made by Carter's is perfect for her first days home. Silky soft, breathable cotton interlock is gentle on baby's healing bellybutton, plus durable snaps convert this one-piece into a gown for easier nighttime changes. Plus, little matching booties and a cap help keep baby girl cozy from head to toe. (Psst, this makes a great gift!)
3-piece set
Strong snaps keep up with wear, wash, repeat
Un-snaps to become a gown
Allover floral print
Matching cap + booties included
Certified STANDARD 100 by OEKO-TEX
BRAND PAGE
Updated seasonally to snapshot new product with feature and benefit callouts.
ALT IMAGES
Upped the brand’s points on Amazon’s scorecard with these callouts to features & benefits for every. single. style.
*Design not done by me
SEO CONTENT
Featuring three National Parks in a way that educates readers and drives search results.
Yosemite • Denali • Grand Teton
EMAIL CAMPAIGNS
Aiming to raise $15,000 of donations in just one week, the 2019 Giving Tuesday campaign announced a motivator from KEEN® to match all donations during those days.
This campaign successfully earned a grand total of $30,000 in donations to Leave No Trace. Woo!
*Email design/layout not done by me.